Branding : Advantage Bank : Financial Services

PROBLEM: Advantage Bank’s audience perceived them only as a commercial real estate lender. Their services, however, included a wide range of options: checking accounts, savings accounts and also home mortgages.

SOLUTION: The solution was to define Advantage Bank’s brand by creating a graphic standards manual as well as branding materials.
• The manual defined their brand essence, logo usage, typography, color palette and three categories of photography
(lifestyle, products and community)
• It was then used by the branch managers to give a cohesive message and look to each banking office
• Finally, I redesigned their branding materials for the banking offices: brochures, posters and outdoor banners.
Lifestyle imagery was used to emphasize the bank’s services that previously went unnoticed by Advantage Bank’s customers

Advantage Bank Graphic Standards Manual:


COLLATERAL: